Now that most businesses understand the value of inbound marketing, business websites overall are getting better. They’re faster, sleeker, mobile-friendly, and more useful — which is great for the consumer, but makes the job of a marketer that much harder.
Building or redesigning a website yourself is the cheapest option. It can range anywhere from a few hundred dollars to $3,000 or more.
The real cost of doing a website redesign yourself is the time and hassle required.
The next level up is hiring a freelance designer to do your website redesign.
When working with a freelancer, you can expect a design that looks amazing and functions well without any glaring flaws. They will likely take your ideas, come up with a few mock-ups for you to consider, and then they’ll build off of the one you like best.
In most cases, the freelance designer is primarily focused on delivering the aesthetic appeal you describe to them while suggesting certain features to improve user-experience.
Content is the most important part of your website redesign. It’s also one of the more time-consuming aspects.
The ideal approach is a content-first design, where you build around your content, instead of designing your website and filling in the content afterwards.
At the most basic level, your website exists to connect with your buyer personas and persuade them to buy what you offer. Unless you’re selling some type of design service, no one is going to be persuaded to buy based on your design alone — it’s the content that delivers your value proposition.
Plus, your content delivers the real value. If your prospects are only there to research your company or read your blog, the content is doing nearly all the work.
That’s why you want your design adapted to your content — great design helps deliver your message more effectively and enhances the user experience while your prospects and customers consume your content.